Little research has been conducted into the structure of television images. This structure merits examination in terms of its perceptual psychology, composition (light, color, form, placement, sound, and editing), and the aesthetics of motio Field forces theory asserts that there are differences between a real scenario and its representation on…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…

Discusses changes that are needed in the perceptual, cognitive, and aesthetic principles governing the medium of television to compensate for the high-quality, filmlike picture produced by high definition television (HDTV), or improved definition television (IDTV). Topics discussed include changes in visual perception, cognitive processes and…

Visual field theory was examined insofar as television viewers' perception, retention, and preference for still visual images were concerned. The purpose of the experimental investigation was to determine whether the specific shapes, colors, and placement of visuals within a picture frame affected viewers' abilities to perceive, describe, and…

A review of research on television's major compositional factors was undertaken to determine the status of such research and to note the major variables involved in the structure of television pictures. It was found that such research could be grouped in four categories--lighting and color, staging, editing, and sound--and that these areas covered…

Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…

This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific…

Research has shown that producers and consumers of television programs are still uncertain about the nature of the "grammar" or "lexicon" that makes up the language of television. Although attempts have been made in experimental television ("video art"), systematic studies on the idiosyncratic nature, unique features,…

This study surveyed the specific assignments in the television production courses at 175 United States colleges and universities. The following conclusions were drawn from the analyses of the data collected: Television production courses involve the students with television production formats identical to those found in the broadcast industry.…

The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…

The scientific study of the visual communication media arts must be based on both general theories regarding these media and specific theories developed for each medium. Although it is possible that the delay in the development of vigorous scientific studies and empirical research findings in the visual communication media of television has caused…

Examines the structure of television pictures as based on the theory of field forces and suggests a series of hypotheses, experimental designs, and statistical treatments to be used in empirical investigations. Various theoretical concepts of composition (field forces) are discussed. (Author/JEG)

Total comprehension and understanding of visual images (particularly moving images) are the result of a series of complex biological (brain) and mental (mind) processes and activities. Whereas perceptual psychology and neurophysiology are among the two main academic disciplines that explain the functions performed by the organs of visual and…

To relate scientific evidence with subjective interpretations relevant to the construction and appreciation of visual images, this paper reviews the literature pertinent to the processes involving the perception of visual images, the distinct functions of the left and right hemispheres of the human brain in recording and interpreting visual data,…

The revolution brought about by computerized technology, in general, and television imagery, in particular, challenges the perceptual habits and alters the television viewer's means of expressing appreciation of the aesthetic merits of such television images. This study speculates on several perceptual and aesthetic drawbacks of future massive…