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Download full textSurlin, Stuart H. – 1973
The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…
Descriptors: Attitudes, Beliefs, Bias, Broadcast Industry
Surlin, Stuart H.; Maloof, Mary C. – 1977
This paper discusses the wide appeal, and the effect on the viewing audience, of traditional television soap operas. It reports on a comparison of role interactions, topics discussed by the characters, and types of topics and problems presented on the television program "Mary Hartman, Mary Hartman" with those presented on two traditional…
Descriptors: Audiences, Characterization, Content Analysis, Interpersonal Relationship
Surlin, Stuart H. – 1977
This study tests the hypothesis that discrepant information will receive greater exposure and will reach the desired audience when presented within the context of a news/documentary television program (task-oriented programming) instead of televised entertainment (non-task-oriented programming). After 134 college students completed a scale that…
Descriptors: Attitudes, College Students, Information Seeking, Information Sources
Peer reviewedTate, Eugene D.; Surlin, Stuart H. – Journalism Quarterly, 1976
Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)
Descriptors: Attitudes, Cross Cultural Studies, Higher Education, Humor
Surlin, Stuart H.; And Others – 1978
A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory…
Descriptors: Audiences, Behavioral Science Research, Children, Parent Child Relationship
Surlin, Stuart H.; Berlin, Barry – 1989
A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…
Descriptors: Audience Response, Comparative Analysis, Cross Cultural Studies, Cultural Context
Surlin, Stuart H.; Gordon, Thomas F. – 1974
The results presented in this article are but a portion of the information gathered in a larger survey examining the relative roles of "selective exposure" to and "selective retention" of political advertising during the 1972 presidential election. Random samples in two metropolitan areas in different regions of the country (Atlanta, Ga., n=281;…
Descriptors: Advertising, Higher Education, Information Dissemination, Mass Media
