Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Reports that survey respondents expressed no preference for either male or female newscasters on local television news shows, and that their interest was highest for stories about the economy and being wise consumers. (FL)

A survey of 65 newspaper editors and 64 television news directors was conducted to examine policies concerning unnamed sources and unattributed information in news stories, and to measure the effects of the incident in which a "Washington Post" reporter fabricated a major story and claimed that she had granted her sources…

Because the quoting of anonymous sources in journalism has received a great deal of attention recently, a study was conducted to focus attention on the broadcast media by examining the quoting of anonymous sources on network television newscasts. Four research questions were formulated: (1) What percentage of television news stories contain…

A study examined the perceptions about what is and is not ethical behavior in electronic journalism. Subjects, 220 television news directors and 66 radio news directors, responded to a 117-item survey of ethics in electronic journalism. Results indicated that the news directors identified: (1) 10 "acceptable" behaviors, including working…

The youth market is a lucrative one, influencing the spending of over $125 billion annually. Increasingly, advertisers are turning to new in-school vehicles, including "wall media" (such as wallboards), tie-in programs, product sample packages and sponsored television programming, to reach students in public high schools. School systems,…

Advanced broadcast news students at San Diego State University receive valuable experience by producing and airing weekly newsmagazine programs on local radio and television stations. (RL)