A study was undertaken to develop a body of knowledge which might bridge the communications gap between the more formal communications establishment and the eclectic alternative television movement. Information was gathered mainly through personal experience, and by survey and interviews. The analysis was carried out during the period from late…

This study investigated whether candidate images could be designated as primarily either stimulus- or perceiver-determined and if a multiple regression model could be constructed to predict candidate image ratings from pre-stimulus perceptions of the candidate's party and post-stimulus ratings of the advertisement. One hundred twenty subjects were…

This study examines the relationship between public television and the urban community in three cities--New York, Washington, D.C., and Atlanta--from 1952 to 1975. Analysis of the results indicates that, between 1952 and 1966, there was virtually no interaction between the urban black community and educational television, the predecessor of public…

This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

A discussion of mass media studies, public broadcasting, and the relationship between public broadcasting and society provides the background for this study. Models for communication research study are examined to establish the methodology for the study of the Canadian Broadcasting Corporation (CBC). General background on Canadian public…

This study examines the failure of urban schools to meet the educational needs of minority children and explores the possibilities of using television as a tool for educational change. It discusses three television series ("Sesame Street,""The Electric Company," and "Fat Albert and the Cosby Kids") with regard to their success as teaching/learning…

This dissertation examines the legislative, economic, political, and technological influences that have governed cable television (CATV) during the years of its existence. Separate chapters deal with the beginnings of CATV, the economics of CATV, the problems incurred in CATV franchising, and the relationship of CATV to the telephone common…

This study examined factors that affect individual judgments of violent behavior portrayed on television. Study subjects included twenty "average" adolescents (control group) and twenty adolescents with a history of in-school social adjustment problems (experimental, or "adjustment," group). All the sujects were evaluated for self-esteem,…

The effect of physical mobility on news consumption and on preference for a particular news medium for different geographic news was investigated in this study. A survey of 652 residents of Lansing, Michigan, linked levels of mass media news usage to the extent of residential mobility and to national and foreign traveling indexes. Demographic…

This investigation demonstrates the applicability of Stephenson's Q-Methodology, a psychological instrument, for gathering qualitative data concerning television news audiences. A questionnaire consisting of statements describing a possible news format was distributed to the viewers of three commercial television stations in Baton Rouge,…

A broad, panoramic study was conducted on the activities and the extent of participation of Black people in various telecommunications fields in the United States. The ways in which media technology can be and has been used as a means for educating Black people were examined. Briefly, the ideological perspective of Black education was discussed…

This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…

This thesis provides a format for the use of newspapers, magazines, radio, television, and movies in the secondary school classroom. It attempts to inform teachers of what materials are most appropriate to the interests and informational needs of high school students, and it attempts to provide a method to teach students how to systematically…

This study explores the dimensions of credibility in newspaper and television news and compares the dimensions of media credibility with those of interpersonal source credibility. Subjects, 401 Kent State University undergraduates, were given a 12-page questionnaire designed to assess attitudes toward the following: newspaper national and…

The purpose of this study was to investigate the relationship between 64 six- and seven-year-old children's perception of the reality of television and the Piagetian construct of cognitive development. The children were asked to view two television episodes (a highly similar, closely matched pair from the television series "Star Trek")…