This paper presents an innovative teaching technique, the utilization of a popular sitcom to teach an introductory economics course. Using clips from the television show "Seinfeld," instructors can present the oft-perceived difficult, yet basic, economic concepts in an amenable manner, which also enables the achieving of higher levels of…

This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the…

In developing a more student centered and engaging approach to teaching an introductory tourism course, the reality television show "The Amazing Race" was incorporated into the curriculum. Students integrate book chapters and class lectures into researching how locations create tourism destinations through a series of ten weekly assignments. The…