The audiences of generalist television's newscasts reflect that the viewers' interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is…

Challenges to identity formation often emerge during college experiences as one's world view is confronted by exposure to new social circles, ideas, and cultures. Through the analysis of interpenetrating identities in the popular television show, "The Big Bang Theory," students are able to locate concrete examples of the four frames of…

The purpose of this study was to assess the Florida Forest Service (FFS) employees' perceptions of the organization's external branding materials through an online survey. Employees had positive perceptions of the mission statement, including it being accurate and differentiating FFS from other organizations. Perceptions of the new change were…

Following Hyland's model of metadiscourse, evidential is defined as an expression that references information from other texts. Evidence in traditional academic writing may include peer-reviewed articles, published books and personal communication with field experts. With a sharp increase in the use of online teaching and learning environments by…

Electronic media accessibility has come a long way since the Telecommunications Act of 1996. In 2010, the Communication and Video Accessibility Act (CVAA) mandated closed captioning many online videos and called for making video blind accessible through audio descriptions. The Department of Justice (DOJ) ruled Americans With Disabilities Act (ADA)…

This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…

Purpose: In 2007, Nigeria commenced a nationwide behavioural change communication (BCC) intervention to increase uptake of tuberculosis (TB) care services. The purpose of this paper is to evaluate the effect of TB BCC intervention on knowledge and perception of TB in Enugu state, southeast Nigeria. Design/methodology/approach: This is a…

The Frequency Allocation Subcommittee of the Coordinating Committee for Cable Communication Systems, Institute of Electrical and Electronic Engineers, was formed to produce a background report on the general problems of frequency allocation and assignments in cable television. The present paper, based on the subcommittee's interim report,…

Viewer disenchantment with children's television can be allayed by creative programing that will also provide incentives to the broadcast industry. News and information programs, as well as entertaining and sensitive dramatizations of children's issues, have already fared well in the marketplace, proving that innovative children's programing can…

Discusses the impact of television and the other mass media in terms of the relationship between figure and ground and the relationship between the hemispheres of the brain. (DD)

The basic potentials and requirements of multiscreen television presentations are explored in this paper. The major theoretical arguments for utilizing the multiscreen approach involve the progressively complex nature of the world: the instantaneousness of the moment, the experiential density, and the multiplicity of viewpoints. There is a…

Cabletter is an educational service designed to acquaint public service personnel in Connecticut with local telecommunications issues and answers. These four pamphlets include information on how cable television works and its use in the social services. Detailed information is given on how to develop your own television programing using portable…

A reexamination of the role of the mass media in the educational process is presented. Part One establishes the current status of American society and education as seen by Alvin Toffler and Peter L. Klinge, the editor. Also, Charles E. Silberman compares the problems of media with those of education. Part Two attempts to clearly define the effects…

Some innovative ideas and applications for new television technology are described in this tabloid format periodical. Most of these ideas support the periodical's contention that broadcast television is the most limited use of a developing television technology which has the capability of being a responsive medium and a valuable social tool and,…