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Blosser, Betsy J.; And Others – 1985
To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…
Descriptors: Adolescents, Advertising, Alcohol Education, Audience Analysis
