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Peer reviewed
Direct linkJongenelis, Michelle; Dixon, Helen; Scully, Maree; Morley, Belinda – Health Education & Behavior, 2023
Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…
Descriptors: Advertising, Body Weight, Life Style, Health Promotion
Farrelly, Matthew; Mann, Nathan; Watson, Kimberly; Pechacek, Terry – Health Education Research, 2013
The aim of the study was to assess the relative effectiveness of cessation, secondhand smoke and other tobacco control television advertisements in promoting quitlines in nine states from 2002 through 2005. Quarterly, the number of individuals who used quitlines per 10 000 adult smokers in a media market are measured. Negative binomial regression…
Descriptors: Smoking, Television, Advertising, Mass Media Effects
Zollinger, Terrell W.; Saywell, Robert M., Jr.; Overgaard, Amanda D.; Przybylski, Michael J.; Dutta-Bergman, Mohan – Journal of Rural Health, 2006
Purpose: This study examined the awareness and impact of antitobacco media messages among rural, suburban, and urban youth. Method: Self-administered questionnaires were received from 1,622, 1,059, and 1,177 middle school (sixth, seventh, and eighth grade) students in rural, suburban, and urban locations, respectively. Logistic regression compared…
Descriptors: Rural Youth, Smoking, Mass Media Effects, Television
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
