The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

Research investigated parents' opinions about children's television (TV). Questionnaire respondents were mainly parents of children ages 2-6; mothers outnumbered fathers 9:1. Results included the findings that children watched TV an average of three hours a day; this varied little throughout the country and between those viewing Public…

The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics identified by Marshal McLuhan. Television audience…

A 1955 survey of the effects of television on 10 to 14 year-old children in Great Britain is reported. A discussion of the problem investigated is presented first--the impact of television on children. Next a summary of the main findings is offered detailing the amount children view and the way in which different children react to television. A…

A study investigated the influence of television program type and scheduling characteristics on patterns of program choice. The problem to be explored was the relative contribution of program content to patterns of audience flow. Soap operas were scheduled on competing channels with the assumption that audience duplication between pairs of these…

This article discusses the use of television programs, specials, and advertising as a tool for health education. (MM)

A study gathered information from "Variety" about production costs and final 32-week season ratings for prime-time series in order to determine what effect ratings have on whether a program is cancelled. The cancellation threshold against which these series could be judged was based upon final regular-season Nielsen ratings information.…

Public television differs from commercial broadcasting in its assumptions, goals, and approaches. While commercial television seeks the largest possible audience, public television seeks to maximize the effectiveness of a program for a specific audience, not maximize the size of the audience. This study sought to provide a method for determining…

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

Like all television programing, programs for children are aimed to produce profit. Since cartoon shows are inexpensive, they are staples of children's television. These programs can offer sponsors a pure, undifferentiated audience at which to aim commercials for toys and breakfast cereals. In addition to cartoon shows, children watch "Sesame…

The BBC (British Broadcasting Corporation) during its period of monopoly television, the coming of ITV (independent television), the reaction and adaptation of the BBC to a competitive situation, and the effect on British television programing are the subjects of this history of British television. (RH)

Over a two month period, the Committee on Children's Television evaluated the response of commercial broadcasters to the Federal Communications Commission guidelines that were established in 1974. Volunteers in 12 cities monitored children's programs on network affiliated and independent television stations. Managers of local television stations…

Organized in nine sections, this paper traces the development of Israeli television since 1968, the year when television was first presented to a night-time viewing public, and examines the programs preferred by the Israeli public. The paper focuses on the growth of interest in TV; television viewing and the ongoing surveys; an internal analysis…

A study was conducted to explore the hypothesis that heavy television viewing, particularly the viewing of a great deal of violence, cultivates certain misconceptions about social reality. Four counties in Florida were selected for the study on the basis of geographical location and amount of violent crime. Survey questionnaires were administered…

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…