Virtual schooling in America is a complex notion, one riddled with simultaneous claims of provenance coupled with poor achievement results when compared to other forms of schooling. Recruitment practices for virtual schools, specifically available television-length advertisements from a national list of fully online schools, comprised a data set…

Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…

The current study focused on whether fear-inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements (retroactive interference) or that follows the advertisements (proactive interference). Fifty-four participants (48 female)…

The current study explored the effect of sexual content in advertisements and the programme-advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were randomly allocated to one of four conditions. They viewed either "The Bachelorette" (sexual programme) or "I'm…

This theoretical paper argues for the need to review communication and media education curricula in the light of how roles and jobs are undergoing transformation in the communication and media industries wherein work carried out daily is influenced by Big Data analytics and derivations. Educators have to ensure that communication and media…

This study provides valuable data comprising analysis of existing practices in the sampled media departments of the leading private and public sector universities of Karachi in the context of Wheeler's conceptual model. The research looked into the aims and objectives, the curriculum, the faculty, and industry linkages of the media programs under…

English is regarded as a key to globalization or internationalization and future success for Taiwan and its people. One of the most extraordinary results of English-as-the-global-language of English teaching and learning in Taiwan is private English language schools are ubiquitous. Research into how private English language schools weld together…

Tootsie Pops, manufactured by Tootsie Roll Industries of Chicago, Illinois, are spherical hard-candy lollipops with a chocolate-flavoured, chewy center. While Tootsie Pops have been around since 1931, it was a television commercial made in 1969 that captured the attention of many. The commercial, an amusing animated cartoon, posed the following…

This study examines the depiction of the creative process in AMC's The Pitch. Using textual analysis, three themes emerged: 1) competition is necessary to succeed in advertising; 2) creative ideas come with experience; and 3) the advertising creative process is a hierarchical autocracy. These themes are explained, and, through the lens of…

Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover…

Context and discourse intonation have major influence on intended meaning in English-medium product advertisements on radio and television in Nigeria. Previous studies on Nigerian English phonology have confirmed the appropriate use of stress and intonation as the main challenge which many Nigerian speakers of English as a second language hardly…

Conducting a multimodal discourse analysis of 40 television advertisements featuring same-sex families across 10 countries between 2005 and 2015, this article examines the discourses of childhood that emerge within the advertisements. It argues that same-sex parented children are dominantly framed within mainstream advertising in ways that are…

Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by…

On 2 February 2014, an advertisement entitled "It's Beautiful" debuted during Super Bowl XLVIII, which was watched by 111.5 million people in the USA. The Coca-Cola advertisement portrayed people of various ethnicities and was accompanied by "America the Beautiful" sung in nine languages. Using critical discourse analysis, I…