Discusses techniques used in advertising parity products (products that do not differ from brand to brand) to attract children's attention and advocates consumer education for children to make them aware of advertising claims. (HTH)

A collection of ideas from K-8 teachers for developing concepts and skills using television programs and commercials. (SJL)

Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

Describes data analysis activities for grades three to four and five to six based on popular television commercials. Includes reproducible student worksheets. (MKR)

Describes a student project for a class on cognitive psychology in which students learn about the application of psychology principles by designing and producing television commercials. Discusses evaluation by both students and teachers. Explains that the principles used include primacy, rehearsal, repetition, and cue dependence. (DK)

This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…

Four reproducible pages containing activities to help children understand the effect of television, to question what they watch, to study how they use television, and to explore aural and visual awareness. (MT)

Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…

By viewing approximately two dozen Japanese television commercials, secondary students enrolled in an area studies course about Japan were able to generate tones and impressions reflecting many important experiences of the Japanese society that the course would later explore in more detail. The introductory lesson was very successful. (RM)

Describes activities involving the reading and writing of television commercials that were designed to help first-grade students become alert to the structural and linguistic techniques used in commercial advertising. (HTH)

Traces the history and development of the Children's Television Act of 1990 that establishes individual stations' obligations to serve children's needs and limits the amount of advertising. Describes the failure of the marketplace to provide educational programing once children's television was deregulated. Concludes that children's television is…

The use of videotape recordings as a means of providing background information to reading materials in the Spanish foreign language classroom is discussed in two parts. The first part illustrates an activity where television commercials, targeted at specific Hispanic groups, are viewed by students prior to the reading of short articles. This…