This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…

A compilation of activities and instructional ideas on advertising helps intermediate or junior high school teachers incorporate simple consumer education concepts into the social studies curriculum. Material is divided into three sections. An outline defines 16 advertising techniques including eye appeal, youth appeal, snob appeal, celebrity…

Eight units help elementary students consider the effect of television on their lives and how television programs depict conflict and real-life problems. Each unit contains a reading, check-up questions, and a number of suggested activities. Topics covered are: early programming, the reality of issues and situations covered in television programs,…

Incorporating skills and procedures which students can use in many areas of the curriculum, this book, and accompanying "teacher's guide," provides interactive activities that are fun and that help students in grades 4 through 12 become critical viewers of television. The book provides homework activities that turn the normally wasted…

This module is part of an interdisciplinary program designed to educate the general citizenry regarding the issues of science/technology/society (STS) that have important consequences for both present and future social policies. Specifically, the program provides an opportunity for students to assess the effects of selected technological…

Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…

Nine units help junior high school students critically examine the influence of television on their lives. Topics covered are: the role of television in one's life, television's presentation of reality, commercials, program production, conflict on television, heroes and models, relationships, problems and solutions in television shows, and student…

Nine units help senior high school students critically examine the influence of television on their lives. Topics covered are: the role of television in one's life, television's presentation of reality, commercials, program production, conflict on television, heroes and models, relationships, problems and solutions presented on television shows,…