Nonprofit commercials are an inspiring but often overlooked resource in language teaching. Teachers can use these short and thought-provoking films in different scenarios with communicative language activities and strategies and to help students practice skills that form part of Bloom's so-called higher-thinking skills, such as creating (using…

Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…

As one of the foundations of persuasion, fallacies should be included in the teaching of persuasive speaking. It is important that speakers avoid misleading their audience as they have an ethical responsibility to tell the truth and avoid misleading information. If discovered, fallacies in messages can damage the credibility of the speaker and…

The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American…

This book offers ideas that secondary teachers, university content faculty, and teacher educators can use to challenge traditional literacy practices and demonstrate creative, innovative ways of incorporating new literacies into the classroom, all within a strong theoretical framework. Teachers are trying to catch up to the new challenges of the…

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

Describes data analysis activities for grades three to four and five to six based on popular television commercials. Includes reproducible student worksheets. (MKR)

Describes a student project for a class on cognitive psychology in which students learn about the application of psychology principles by designing and producing television commercials. Discusses evaluation by both students and teachers. Explains that the principles used include primacy, rehearsal, repetition, and cue dependence. (DK)

Four reproducible pages containing activities to help children understand the effect of television, to question what they watch, to study how they use television, and to explore aural and visual awareness. (MT)

Traces the history and development of the Children's Television Act of 1990 that establishes individual stations' obligations to serve children's needs and limits the amount of advertising. Describes the failure of the marketplace to provide educational programing once children's television was deregulated. Concludes that children's television is…

The use of videotape recordings as a means of providing background information to reading materials in the Spanish foreign language classroom is discussed in two parts. The first part illustrates an activity where television commercials, targeted at specific Hispanic groups, are viewed by students prior to the reading of short articles. This…

Assorted techniques are offered for introducing authentic German video into the intermediate language curriculum. Television commercials, weather forecasts, and news programs are described as tools for enhancing listening comprehension and expanding students' cultural awareness. Various preparatory activities and follow-up assignments are…

The Jog America Read-A-Thon guide is one of the reading incentive strategies used in the Books and Beyond program which is designed to increase K-6 students' recreational reading and reduce their indiscriminate television viewing. The method used in this guide is to have students read books and move a running shoe marker on a large map of the…

This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…