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| Barcus, F. Earle | 6 |
| Wolkin, Rachel | 1 |
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Download full textBarcus, F. Earle – 1971
Saturday children's television programming in Boston was monitored and videotaped so that the content could be analyzed for a study to gather data relevant to content and commercial practices. Some of the major findings were that overall, about 77 percent of time is devoted to program content and 23 percent to announcements of various kinds; that…
Descriptors: Cartoons, Children, Commercial Television, Programing (Broadcast)
Barcus, F. Earle – 1971
This paper is a report of two studies which were conducted on children's television. The first, "Saturday Children's Television," is a content analysis of programming and advertising matter on four Boston commercial TV stations. The second, "Romper Room, An Analysis," focuses on that program's commercial practices. The first…
Descriptors: Activities, Animation, Children, Commercial Television
Barcus, F. Earle – 1973
Research investigated parents' opinions about children's television (TV). Questionnaire respondents were mainly parents of children ages 2-6; mothers outnumbered fathers 9:1. Results included the findings that children watched TV an average of three hours a day; this varied little throughout the country and between those viewing Public…
Descriptors: Children, Commercial Television, Parent Attitudes, Programing (Broadcast)
Barcus, F. Earle – 1975
A study analyzed the programing and advertising matter in the after-school hours on independent commercial television stations unaffiliated with the major networks. These stations, primarily UHF, relied almost entirely on syndicated programing that is often reruns of former network programs. These programs draw large after-school audiences. By…
Descriptors: After School Programs, Audiences, Behavioral Science Research, Children
Barcus, F. Earle; Wolkin, Rachel – 1977
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…
Descriptors: Advertising, Childrens Television, Content Analysis, Elementary Education
Barcus, F. Earle – 1975
Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…
Descriptors: Advertising, Behavioral Science Research, Children, Programing (Broadcast)
