Descriptor
| Television Commercials | 3 |
| Attitudes | 2 |
| Children | 2 |
| Publicize | 2 |
| Advertising | 1 |
| Black Influences | 1 |
| Black Stereotypes | 1 |
| Broadcast Industry | 1 |
| Business Communication | 1 |
| Childrens Television | 1 |
| Commercial Television | 1 |
| More ▼ | |
Source
| Journal of Broadcasting | 1 |
Author
| Culley, James D. | 3 |
| Bennett, Rex | 1 |
Publication Type
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedCulley, James D.; And Others – Journal of Broadcasting, 1976
A study of attitudes of government spokesmen, industry spokesmen, and consumer groups toward advertising on children's television programs. (LS)
Descriptors: Attitudes, Broadcast Industry, Children, Commercial Television
Culley, James D.; Bennett, Rex – 1975
A brief review of the literature on the use of black stereotypes in mass media advertising, and the results of a current study in this area are presented. Data were gathered by analysis of 1,536 ads in six general interest magazines and 4,371 ads in the New York Times over a one month period, and 368 television commercials on three networks over a…
Descriptors: Black Influences, Black Stereotypes, Business Communication, Literature Reviews
Culley, James D. – 1975
The purpose of this research study was to present an objective examination of the attitudes of seven key respondent groups towards the major issues surrounding television advertising and children. A mail questionnaire was used as the major research instrument for the initial survey, and personal interviews were used to gather data for the general…
Descriptors: Advertising, Attitudes, Children, Childrens Television
