Research indicates drug abuse messages are broadcast during low youth and nonprime television viewing hours and contain little specific information. (RB)

Criticism of the role of the media in the dissemination of drug abuse information demonstrates a need for investigating the message characteristics of televised public service announcements criticizing the use of drugs. An analysis of anti-drug commercials telecast in Connecticut in December 1971 indicates that drug abuse messages are primarily…

Government regulations state that broadcasters are obligated to allot program time to matters of public interest, but neither law nor precedent have determined their commitment to present messages on social problems. To determine the amount of public service advertising (PSA) that is broadcast, particularly anti-drug appeals, a content analysis…

Message strategies relating to information about social problems such as drug abuse have been based on the assumption that exposure to relevant information via mass media will result in behavior modification. There is need, however, for scientific inquiry into methods of information acquisition and perceptual response to information. A two-part…