A statistical analysis of the effect of television commercials on children, this study found that children both like and believe television commercials. Middle Western children from grades two through five rated four videotaped TV commercials, selected at random, on a scale of true/false, happy/not happy, real/not real, stupid/smart, nice/not…

This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)

Restraints imposed on medical advertising through the broadcast media reflect a worldwide concern for public protection in a sensitive area, where problems of ignorance and misrepresentation are enlarged by false hope. The author examines the broadcast codes of seventeen free-world nations, with respect to their provisions on medical advertising.…

While the perceived role of television may differ considerably from its actual function, such perception plays an important part in determining individual response. First-year college students' opinions of the personal and social contributions of television were measured in a survey using students in a basic speech class. Students thought…

Children's attitudes toward television commercials were investigated. Specifically, the study was designed to determine if children like commercials they perceive as real, or believe commercials that they like. Preferences for certain types of commercials which might emerge from age, grade, or sex groupings were also investigated. The study…