Places Channel One controversy in broader context of commercialization of youth culture during past 20 years. Changes in child-oriented TV market since mid-1970s include rise of independent stations and cable networks, introduction of program-length commercials, and proliferation of new products aimed at children. Targeting marketing to child…

This review of the current state of research on how children make sense of television and its content examines age-related differences in children's interpretations of television entertainment content in general, and advertising content in particular. A brief analysis and description of the fundamental principles of cognitive development theory…

Reviews the research on children's understanding of the intent of advertising, the persuasive impact of television commercials, and children's cognitive defenses and resistance to such persuasion. Concludes that any model which tries to account for advertising's influence on children must incorporate affective as well as cognitive components. (PD)

A two-week consumer training program was designed to teach kindergarten children about advertising claims on commercial television programs. One objective of the program was to teach kindergarteners that commercials are designed to persuade people to buy products. Kindergarteners were taught to recognize the difference between commercials and…

A child whose behavior reflects only perception of a stimulus and reaction to it is considered more perceptually bound than an adult whose behavior is also directed by theories, values, and ideas. Based on this analysis three testable hypotheses emrege: (1) stimulus complexity is a better predictor of attention for the more perceptually bound, (2)…