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Blumenstyk, Goldie – Chronicle of Higher Education, 2008
This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…
Descriptors: Advertising, Television Commercials, Higher Education, Student Recruitment
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Brent, Catherine – Journal of Home Economics, 1974
In California non-commercial "commercials" short spots of pantomime and bilingual messages fitted into and around television's entertainment programs, are used as a means of providing nutrition education to urban and rural low-income people. As revealed by audience requests for nutritional information offered, the commercials are popular…
Descriptors: Bilingualism, Educational Television, Low Income Groups, Nutrition
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Blokhuis, Jason C. – American Educational Research Journal, 2008
If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…
Descriptors: Public Schools, Interests, Boards of Education, Corporations