The benefits and advantages of classroom practices incorporating unity-in-diversity and diversity-in-unity are what "Multilevel and Diverse Classrooms" is all about. Multilevel classrooms--also known as mixed-ability or heterogeneous classrooms--are a fact of life in ESOL programs around the world. These classrooms are often not only…

Finds that "modernity,""technology," and "youth" predominate in Chinese advertising in the 1990s, and the dominance of "quality" in 1990 was superseded by "tradition" in 1995. Finds that symbolic values from Eastern and Western cultures occurred more frequently in 1995, implying that contemporary…

This study examined the differences in the use of language in television commercials from the United States, Japan, South Korea, and China to persuade viewers (consumers) to buy a product. Because cultural norms in these East Asian nations favor indirectness when suggesting or recommending, it was hypothesized that: 1) suggestions would be more…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

The authors conducted a survey of 1,758 elementary school children (6-14 years old) from December 2001, to March 2002, in 3 Chinese cities with different levels of television advertising. The authors used D. R. John's (1999) model of consumer socialization as the theoretical framework for their study. More than half of the children whom the…

The International Communication Division of the proceedings contains the following 18 papers: "Press Freedom in Asia: New Paradigm Needed in Building Theories" (Jiafei Yin); "Entertainment East and West: A Comparison of Prime-Time U.S. and Asian TV Content Using the Methodology of the National Television Violence Study" (Anne…