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Brack, Hans – EBU Review, 1974
Descriptors: Broadcast Industry, Governance, Laws, Mass Media
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Reid, Leonard N.; Vanden Bergh, Bruce G. – 1979
A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, cameras, and mechanical toys) and foreign countries…
Descriptors: Advertising, Consumer Economics, Foreign Countries, High School Students
2003
The International Communication Division of the proceedings contains the following 18 papers: "Press Freedom in Asia: New Paradigm Needed in Building Theories" (Jiafei Yin); "Entertainment East and West: A Comparison of Prime-Time U.S. and Asian TV Content Using the Methodology of the National Television Violence Study" (Anne…
Descriptors: Acculturation, Advertising, Democracy, Females