Development and operation of the television industry in India is described with emphasis upon children's television. Matters related to advertising material considered unacceptable, and educational programing are addressed. (RAO)

The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…

This study was conducted to determine how women in the Indian State of Tamil Nadu--where both regional and national network television are available for viewing--perceive the role of television in helping the cause of women. A television content analysis was done for two subsequent weeks, focusing on the portrayal of women in the programs, and the…

Sexual harassment and exploitation exist in every culture no matter how advanced and civilized that culture is. The difference is only in degree rather than in kind. One example of such fulmination and exploitation can be found in the media. In order to see to what extent the abuse of women persists in the media of two very large and very…