Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps…

Television programing governed by national policy is described. The Advertising Code is noted, as are sources of foreign programs, media research agencies, and references to Malaysian media studies. (RAO)