A study of 200 rural Missouri teenagers revealed that this captive audience is hoodwinked by Channel One TV commercials. Some students viewed sportswear commercials as advertisements for athletes. Others mistook certain Pepsi commercials for public-service announcements. Repetition, testimonials, and bandwagon appeals are classic propaganda…

Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…