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Direct linkBlumenstyk, Goldie – Chronicle of Higher Education, 2008
This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…
Descriptors: Advertising, Television Commercials, Higher Education, Student Recruitment
Ghorpade, Shailendra – 1985
The 1984 campaign between Republican Jesse Helms and Democrat Jim Hunt of North Carolina was one of the most expensive campaigns in history. The Helms campaign spent an estimated $15.6 million and Hunt is believed to have raised $9.8 million. Both sides relied heavily on television advertising. A study was conducted to measure the link between…
Descriptors: Advertising, Elections, Legislators, News Reporting
Peer reviewedBlokhuis, Jason C. – American Educational Research Journal, 2008
If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…
Descriptors: Public Schools, Interests, Boards of Education, Corporations
Terry, Robert M., Ed. – 1992
Papers from the 1991 joint Southern Conference on Language Teaching (SCOLT)/ Foreign Language Association of North Carolina (FLANC) conference are presented. Because the state of North Carolina is in the forefront of state-mandated foreign language education in the elementary schools (FLES), 4 of the 10 articles in this volume address FLES…
Descriptors: Academic Achievement, American Indian Culture, Basic Writing, Competency Based Education
