This book offers ideas that secondary teachers, university content faculty, and teacher educators can use to challenge traditional literacy practices and demonstrate creative, innovative ways of incorporating new literacies into the classroom, all within a strong theoretical framework. Teachers are trying to catch up to the new challenges of the…

The benefits and advantages of classroom practices incorporating unity-in-diversity and diversity-in-unity are what "Multilevel and Diverse Classrooms" is all about. Multilevel classrooms--also known as mixed-ability or heterogeneous classrooms--are a fact of life in ESOL programs around the world. These classrooms are often not only…

This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…

This discussion of advertising treats it as a communication system analyzable in structuralist terms. Building on the approaches of Levi-Strauss and others, the discussion begins with a general introduction to structuralism and goes on to outline the specific methodology adopted in this study. The approach is illustrated in two contexts: static…

Over a two month period, the Committee on Children's Television evaluated the response of commercial broadcasters to the Federal Communications Commission guidelines that were established in 1974. Volunteers in 12 cities monitored children's programs on network affiliated and independent television stations. Managers of local television stations…

Recognizing the proliferation of persuasive language in advertising and in politics, this guide explains how to analyze political language for its persuasive techniques and why it is important to do so. The first chapter of the book provides a rationale for analyzing persuasion, and an overview of the book. The remaining chapters explore various…

Action for Children's Television (ACT) has compiled a comprehensive guide to children's television for parents. Information about broadcasting business, techniques, and advertising is given, along with professional opinions on the value and harm of television, effects of TV violence on children, and the effects and influence of commercials.…

The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…

This collection of 35 articles addresses the topic of the ethical considerations and implications involved in reporting the news. Included in this book are such articles as: "Ethics and Journalism" by John Merrill, "Quality in Mass Communications" by Wilbur Schramm, "The American Press: Some Truths About Truths" by…

The Center for Research on Women (CROW) at Stanford University along with the Communication Department, the Psychology Department, and the School of Education conducted a study on the image of women in advertising and suggested ways to improve women's image in the advertising media. With the objective of sponsoring some alternatives to expedite…

A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…

Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…

The majority of the 24 essays in this book describe successful units, classes, or courses on the misuse of public language, while others suggest specific techniques for studying doublespeak or discuss theoretical frameworks for approaching the study of doublespeak. The first section of the book deals with the theory behind the study of…

Noting that American children consume a diet with too much fat, cholesterol, sugar, and salt, this book translates scientific knowledge about healthy eating into practical steps for parents. Chapters are: (1) "Fat and Cholesterol," examining the connection between fat intake and disease; (2) "Sugar and Salt," including the…

Investigations of the growth of children's communicative behavior and ability, in terms of their interactions with media and their communication with other people, are described in this book. The first chapter presents an overview of the studies, explains the developmental perspective that characterizes them, and identifies some issues fundamental…