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National Public Radio, Washington, DC. – 1978
In this series of National Public Radio interviews, individuals from education and television broadcasting discuss the use and abuse of television by schools and the influence of television on children in home viewing. It is asserted that television is and will continue to be watched, and therefore it is necessary to learn how to deal with it. By…
Descriptors: Broadcast Industry, Children, Childrens Television, Commercial Television
Download full textAmerican Association of Advertising Agencies Educational Foundation, New York, NY. – 1973
This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…
Descriptors: Advertising, Conference Reports, Consumer Economics, Consumer Education
Association for Education in Journalism and Mass Communication. – 2001
The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis…
Descriptors: Advertising, Audience Analysis, Content Analysis, Foreign Countries
Association for Education in Journalism and Mass Communication. – 1995
The Minorities and Communication section of the proceedings contains the following 10 papers: "A Content Analysis of Advertising Techniques in Mass Market and African-American Magazine Advertisements" (Jan S. Slater and others); "Political and Racial Adversaries: Southern Black Elected Officials and the Press" (Daniel Riffe and…
Descriptors: Advertising, Affirmative Action, Blacks, Content Analysis
2003
The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…
Descriptors: Advertising, College Students, Consumer Economics, Crisis Management
Ploghoft, Milton E., Ed.; Anderson, James A., Ed. – 1981
This collection of papers is from the first national conference of academicians, teachers, school administrators, parents, television industry specialists, and government agency personnel interested in children and television. The 23 papers are presented under the following topics: (1) development of receivership skills (skills required for the…
Descriptors: Childrens Television, Consumer Education, Critical Thinking, Curriculum Development
Association for Education in Journalism and Mass Communication. – 1999
The Status of Women section of the Proceedings contains the following 8 papers: "Coverage of Mars Exploration: Media Messages about Women Scientists" (Karon R. Speckman and Lois A. Bichler); "The Case of President Clinton and the Feminists: Discourses of Feminism in the News" (Dustin Harp); "Liberal Feminist Theory and…
Descriptors: Asian Americans, Cartoons, Content Analysis, Females
Association for Education in Journalism and Mass Communication. – 2000
The Minorities and Communication Division section of the proceedings contains the following 10 papers: "Gender Stereotypes and Race in Music Videos: Cultivating Unreality" (Helena K. Sarkio); "Copycats, Conspirators and Bigots: Themes in Southern, Northern and Western Newspaper Editorial Portrayals of the Black Church-Burning…
Descriptors: Blacks, Body Image, Crime, Diversity (Institutional)
2003
The International Communication Division of the proceedings contains the following 18 papers: "Press Freedom in Asia: New Paradigm Needed in Building Theories" (Jiafei Yin); "Entertainment East and West: A Comparison of Prime-Time U.S. and Asian TV Content Using the Methodology of the National Television Violence Study" (Anne…
Descriptors: Acculturation, Advertising, Democracy, Females
2002
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies
Terry, Robert M., Ed. – 1992
Papers from the 1991 joint Southern Conference on Language Teaching (SCOLT)/ Foreign Language Association of North Carolina (FLANC) conference are presented. Because the state of North Carolina is in the forefront of state-mandated foreign language education in the elementary schools (FLES), 4 of the 10 articles in this volume address FLES…
Descriptors: Academic Achievement, American Indian Culture, Basic Writing, Competency Based Education
Burt, Marina K., Ed.; Dulay, Heidi C., Ed. – 1975
This volume consists of 35 papers divided into the following 12 sections: (1) organizational policy: a dialogue between TESOL and bilingual education--two papers on compatibility and cooperation; (2) second language acquisition--six papers dealing with language learning and teaching, effect of background on learning, order of acquisition,…
Descriptors: Bilingual Education, Class Activities, Classroom Communication, Creative Writing
