This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…

A compilation of activities and instructional ideas on advertising helps intermediate or junior high school teachers incorporate simple consumer education concepts into the social studies curriculum. Material is divided into three sections. An outline defines 16 advertising techniques including eye appeal, youth appeal, snob appeal, celebrity…

Eight units help elementary students consider the effect of television on their lives and how television programs depict conflict and real-life problems. Each unit contains a reading, check-up questions, and a number of suggested activities. Topics covered are: early programming, the reality of issues and situations covered in television programs,…

Incorporating skills and procedures which students can use in many areas of the curriculum, this book, and accompanying "teacher's guide," provides interactive activities that are fun and that help students in grades 4 through 12 become critical viewers of television. The book provides homework activities that turn the normally wasted…

This module is part of an interdisciplinary program designed to educate the general citizenry regarding the issues of science/technology/society (STS) that have important consequences for both present and future social policies. Specifically, the program provides an opportunity for students to assess the effects of selected technological…

Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…

Nine units help junior high school students critically examine the influence of television on their lives. Topics covered are: the role of television in one's life, television's presentation of reality, commercials, program production, conflict on television, heroes and models, relationships, problems and solutions in television shows, and student…

Nine units help senior high school students critically examine the influence of television on their lives. Topics covered are: the role of television in one's life, television's presentation of reality, commercials, program production, conflict on television, heroes and models, relationships, problems and solutions presented on television shows,…

This document provides teaching guidelines, objectives, and student activities for a three-part television advertising unit intended for use in a fourth grade consumer economics program. Major objectives of the unit are to help students look critically at television commercials. Each part of the unit requires from four to six hours of classroom…

Emphasis in this teacher's guide and activities booklet is on helping students analyze common advertising techniques and propaganda devices in television, magazine, and radio commercials. The unit is intended for use on the sixth grade level and can be integrated into language arts and/or social studies curricula. The unit is presented in two…

This unit on promoting a small business, the 13th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and try out…

This document is a course of study to provide high school students with an introduction to television production skills and techniques and to provide a framework for developing critical television viewing skills. The nine units of the course introduce students to storyboards, camera operations, lighting, audio, video recording, graphics,…