Discusses techniques used in advertising parity products (products that do not differ from brand to brand) to attract children's attention and advocates consumer education for children to make them aware of advertising claims. (HTH)

A collection of ideas from K-8 teachers for developing concepts and skills using television programs and commercials. (SJL)

This guide in English and Spanish provides information for teachers concerning the roles assigned to women in television, and the stereotypes on which these roles are based. The guide contains a pre-test and a post-test to measure the user's awareness of sexual stereotyping. Four object lessons examine: (1) the traditional role of women on…

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Argues that television advertisements display various characteristics--such as limited duration, verbal repetition, and completeness of story--that make them successful vehicles for comprehension and discussion by foreign language learners and that the unreality of these advertisements can produce a positive, amused response from students.…

Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

Guidelines for developing effective advertisements may be applicable to the development of instructional messages. (CMV)

Describes data analysis activities for grades three to four and five to six based on popular television commercials. Includes reproducible student worksheets. (MKR)

In a Development and Criticism of Broadcasting course, humorous cartoons and television commercials were used to stimulate critical thinking about course content. Students were taught to use the higher order thinking skills of analysis, synthesis, and evaluation to turn passive viewing or listening skills into active thinking activities. Humor…

Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…

Suggests that teachers can use reluctant readers' sensitivity to and sophistication with "musicomedy" to both assess and develop reading comprehension. Discusses several class activities using the musical and humorous expressions in television commercials for fulfilling this objective. (RS)

By viewing approximately two dozen Japanese television commercials, secondary students enrolled in an area studies course about Japan were able to generate tones and impressions reflecting many important experiences of the Japanese society that the course would later explore in more detail. The introductory lesson was very successful. (RM)

Describes using television commercials of opposing products or political positions in a mock courtroom debate to address advertising as a mode of discourse that must be recognized and analyzed. (RS)