Helping elementary school children learn to listen requires a program with listening objectives well defined and listening experiences designed to fill these objectives. This booklet contains a variety of practice exercises for teachers to use in helping their students learn to listen and explains how teachers can devise additional exercises to…

The first portion of this handbook considers the positive aspects of television (the news, entertainment, and educational programming); presents negative criticism regarding programming quality, the use of violence, and the influence of commercials; and discusses the available options and alternatives for improving and using television to its…

These guidelines have been developed for the use of advertisers and advertising agencies and for the self-regulatory mechanism which these groups have established, the National Advertising Division, to help ensure that advertising directed to children is truthful, accurate, and fair to children's perceptions. Preliminary sections set forth basic…

The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for…

The activity cards present supplementary ideas and resources related to economic education for use by classroom teachers in grades K-8. The main purpose of the cards is to encourage student discovery of basic economic and consumer concepts through activities which stress reading and writing skills. The 28 activities deal with a variety of basic…