This article focuses on aspects of children's rights as portrayed in television. The results of a six-month research study show analyses of television content of Channel 5, which is the only free-to-air, 24-hour, English-language entertainment channel in Singapore. The results identify the role of television in assisting Singapore to meet its…

The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

This paper addresses the issue of non-prescription drug commercials appearing on commercial television and the impact that they have on children. Self-regulatory standards set by the National Association of Broadcasters are cited, and research concerning children and drug commercials is discussed. A brief bibliography is attached. (RAO)

A study was conducted to investigate the theory that the more finished a television commercial is when tested, the more soundly it can be evaluated. In an experimental design for a health maintenance organization, four commercials were tested in both storyboard slide show and finished commercial formats in a controlled laboratory environment.…

Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

Traces events leading to the suspension of the Television Code of the National Association of Broadcasters in 1982 and looks at changes that have occurred in the informal and formal regulation of advertising as a result of that suspension. (FL)

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

Traces the children's television advertising policy dispute from 1970 to the termination of its most recent phase by the Federal Trade Commission in 1981. Suggests that concerned groups might have more impact on children's advertising policy by working outside the regulatory administrative process. (PD)

This report examines a growing submarket, the children's video marketplace, which comprises broadcast, cable, and video programming for children 2 to 11 years old. A description of the tremendous growth in the availability and distribution of children's programming is presented, the economics of the children's video marketplace are briefly…

This study reviews the literature on the effects of television viewing on children, examines the preferences of children for television programs and commercials, and analyzes selected characteristics of these programs. A stratified sample of 1,416 students in grades 1-6 in six eastern states was polled on their viewing preferences in November of…

Intended to relate contemporary attitudes toward the representation of the human body with some aspects of the ongoing debate on postmodernism, this paper begins by briefly discussing the work of Michel Foucault during the modern period (1790-1950). A review of the particular ways in which Foucault relates the body to ideas of power relations,…

Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)

Teenagers are the target audience for Whittle Communication's "Channel One" news show and its commercials. Critics are calling the trade of equipment for commercials a "Trojan horse." Advice, culled from several sources, is offered to boards of education regarding the issue of whether commercial television belongs in schools.…

Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18,…