Contends that the negative qualities of prime-time television are the impersonal products of the economics of commercial broadcasting. (GT)

The role of dance in television and movies is discussed in terms of entertainment, enhancement of the production, and providing employment opportunities. (JMF)

Discusses the pros and cons of banning television advertising from children's television. (CM)

Presents the view that activist groups whose attitude is that television advertising is bad for children are scaring off the advertisers and making it difficult for positive children's programs to obtain funding. (SS)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

The principles of synergy, particularly as described by Charles Hampden-Turner in "Maps of the Mind," can be applied to critical thinking in television broadcasting. Synergy is the process by which one need or person combines optimally with another. A metaphor for the idea of the concrete and the abstract working together while they are…

Whittle Communications' vaunted Channel One, a news and information station for high school audiences, is long on MTV-style flash and short on true educational value. The best defense against commercially sponsored television in the schools is organized, informed, and sustained resistance by educators, especially teachers. (MLH)

Sustains the criticism leveled at Whittle Communications' Channel One in the same "Educational Leadership" issue. Problems abound concerning school size, viewing discretion, contractual restrictions, and system inflexibility. Also, schools declining to renew the three-year contract retain neither the satellite dish nor the video…

Asserts that music videos, rooted in mass marketing culture, are reshaping the language of advertising, affecting the flow of information. Raises question about the society that creates and receives music videos. (MS)

Argues that Channel One has brought about a serious escalation of commercialism in the classroom because of three common and incorrect assumptions--that ads are neither significant, effective, nor harmful. (PRA)

Applying knowledge of myth to the milieu of commercial television programming, this paper focuses on the way myth was generated in an advertising campaign that featured Lee Iacocca, chief executive officer of Chrysler Corporation, during the period of 1979-1982, when Chrysler moved from the edge of bankruptcy to financial stability. After…

Television commercials convey to the audience through symbols, metaphors, and myths the feelings and emotions deeply rooted in our culture. While commercials on one level are concerned with a representation of the product or service, they are on another level a symbol of a larger meaning: love, family, romance, motherhood, or hero worship. A can…

In Western societies, television has transformed the life, culture, and points of reference of the child. Its particular sphere of influence is the child's play culture. This play culture is not hermetic: it is very oriented toward manipulation; has a symbolic role as a representational medium; evolves along with the child; has a certain amount of…

Relates political candidates' television advertising to voters' emotional reactions and voting behavior. Suggests that television campaign advertising elicits emotion along three continua: pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness. Suggests that emotional response to such advertising is systematically related to voting…

The author provides several tips and suggestions for marketing a proprietary school, involving newspaper advertising, television advertising, direct mail, high school marketing, and timing of promotional mailings. (CT)