In this study, since no candidate received more than fifty percent of the votes in the TRNC Presidential election held on October 11, 2020, the election campaign visions of the candidates who made it to the second round and their latest commercials were analyzed using discourse analysis. For this purpose, the political advertising campaign…

Nonprofit commercials are an inspiring but often overlooked resource in language teaching. Teachers can use these short and thought-provoking films in different scenarios with communicative language activities and strategies and to help students practice skills that form part of Bloom's so-called higher-thinking skills, such as creating (using…

Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that…

Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…

This article examines how political discourse, language ideologies, recent Chinese curriculum reforms, and their representations in the media are inextricably related. Using the "Speak Mandarin Campaign" as background for the inquiry, I focus on textual features of the various media sources, TV advertisements, campaign slogans, official…

As one of the foundations of persuasion, fallacies should be included in the teaching of persuasive speaking. It is important that speakers avoid misleading their audience as they have an ethical responsibility to tell the truth and avoid misleading information. If discovered, fallacies in messages can damage the credibility of the speaker and…

The concept of relevance is an obvious component in the success of classroom science investigations, but it is also one of the tenets behind the numerous media advertisements that bombard our senses on a daily basis. The authors decided to capitalize on the similarities between process-based science and the world of advertising by initiating…

It has been claimed that the success of minority language policy initiatives may only be achievable if at least some degree of 'tolerability' of these initiatives is secured among majority language speakers. There has, however, been little consideration in the language planning literature of what practical approaches might be used to influence the…

This article talks about voice actors and features Tony Oliver, a professional voice actor. Voice actors help to bring one's favorite cartoon and video game characters to life. They also do voice-overs for radio and television commercials and movie trailers. These actors use the sound of their voice to sell a character's emotions--or an advertised…

When it's not staging any Final Four match-ups, the National Collegiate Athletic Association (NCAA) is the powerful governing body critics love to hate. The association's 11-year, $6-billion contract with CBS to televise the tournament has become a lightning rod for critics who say the association is all about making money off athletes. Not so,…

Although not a new concept, remix has recently gained popularity in mainstream sources ranging from video games to newspaper columns and television commercials for airline tickets, fried chicken, and soft drinks. All these examples draw on a concept that originates from hip-hop culture and refers to the creative blending of materials from…

This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…

This article details an activity intended for use in a course with a unit on effective listening, including listening courses, public speaking, and interpersonal communication. Students will explain the importance of effective and active listening for a target audience by producing an infomercial for a product or service which they design.

The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American…

As more school administrators learn ways of promoting their schools to the public, the push for developing television production courses will likely increase. This article introduces the reader to the curricular and pedagogical foundations of television production technology. The authors discuss how to make informed decisions when creating…