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Communication (Thought…	3
Television Commercials	3
Material Development	2
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Audiovisual Instruction

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Braden, Roberts A.	1
Condon, Joyce J.	1
Faulkner, Linda	1

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Journal Articles	3
Guides - Classroom - Teacher	2
Reports - Descriptive	1

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Anatomy of a 30-Second Lesson.

Braden, Roberts A. – Audiovisual Instruction, 1979

An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

Descriptors: Communication (Thought Transfer), Educational Principles, Guidelines, Material Development

What Can You Learn from Advertisements?

Faulkner, Linda – Audiovisual Instruction, 1979

Guidelines for developing effective advertisements may be applicable to the development of instructional messages. (CMV)

Descriptors: Communication (Thought Transfer), Guides, Material Development, Programing (Broadcast)

We're Small on Budget but Big on Cooperation.

Condon, Joyce J. – Audiovisual Instruction, 1979

Describes a high school communications project, in cooperation with the automobile industry, designed to help students learn to make professional quality television commercials. (CMV)

Descriptors: Communication (Thought Transfer), Cooperative Programs, Educational Programs, Experiential Learning