Descriptor
| Television | 3 |
| Television Commercials | 3 |
| Mass Media | 2 |
| Advertising | 1 |
| Audiovisual Communications | 1 |
| Characterization | 1 |
| Childhood Attitudes | 1 |
| Children | 1 |
| Credibility | 1 |
| Metaphors | 1 |
| Models | 1 |
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Source
| Central States Speech Journal | 3 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedDevlin, L. Patrick – Central States Speech Journal, 1977
Examines Ford and Carter's 1976 primary and general election television spot commercials and offers analytic and evaluative observations. (MH)
Descriptors: Characterization, Mass Media, Political Affiliation, Political Attitudes
Peer reviewedBreen, Myles P.; Powell, Jon T. – Central States Speech Journal, 1973
This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)
Descriptors: Advertising, Audiovisual Communications, Childhood Attitudes, Children
Peer reviewedLarson, Charles U. – Central States Speech Journal, 1982
Explores reasons why there are few rhetorical criticisms of political television commercials. Suggests two critical methods which can be applied to commercial messages. (PD)
Descriptors: Mass Media, Metaphors, Models, Persuasive Discourse
