Author asks whether children in becoming overdependent on technology are losing strength to function as human beings. (Author/MB)

Suggests that, if parents are to raise respectful children, they must respect children as they are, have realistic expectations for family life in the 1990s, and be honest with their children and themselves. (BC)

Discusses research focused on characteristics of children's TV commercials, the relationship between commercials and children's learning and reasoning, and effects of commercials on children's language, attitudes, and beliefs. (Author/RH)

Discusses ways to deal with children's desires for consumer goods advertised on television and pushed by peer groups. Considers needs, wants, and wishes of children, and how each can influence purchase decisions. (SB)

Maintains that adults--particularly parents and teachers--need to create a networking system to examine and question the impact of children's television programing on children in an effort to make the television environment safe for young viewers. (BB)

Maintains that parents and educators should watch what children watch on television, especially commercials. Parents and educators should teach children to critically observe and analyze the messages and assumptions of television commercials. (BB)