Describes the cooperative television advertising arrangement between Johnson County Community College (KS) and the Metropolitan Community College District (MO), which resulted in the lease and later in the production of public-service announcements to promote student recruitment. Outlines the project's development, problems, and successes.…

Underscores the importance of increasing public understanding and support of the community college mission in the 1980s. Suggests increased public relations efforts, community forums, the use of television advertisements, and efforts to gain the support of state legislators and officials. (AYC)

In discussing the use of paid advertising for community college promotion, considers the resistance to advertising among administrative and legislative bodies, assesses legislative and financial restrictions, and describes some economical ways of increasing college visibility: direct mailing, public service announcements, and cooperative…