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The French in American Television Commercials, Part Two: As French as Smokey the Bear and Uncle Sam.
Peer reviewedPinet, Christopher – Contemporary French Civilization, 1979
Demonstrates how television and radio commercials for French products capitalize on American and French cultural stereotypes. (AM)
Descriptors: American Culture, Cultural Education, Cultural Images, Ethnic Stereotypes
Peer reviewedPinet, Christopher – Contemporary French Civilization, 1979
Discusses French stereotypes in television commercials to supply data with which to confront prejudices that American students bring to French class. Three kinds of commercials are examined: (1) French people promoting French products, (2) non-French people promoting French products, and (3) French people promoting American products. (AMH)
Descriptors: Bias, Cross Cultural Studies, Cultural Education, Cultural Images
Peer reviewedMariet, Francois – Contemporary French Civilization, 1986
A college French civilization course based on the important role of television in French contemporary culture, as formative of cultural habits, and on its similar importance to contemporary American students is described. (MSE)
Descriptors: College Second Language Programs, Course Descriptions, Cultural Education, Culture
