Whittle Communications' vaunted Channel One, a news and information station for high school audiences, is long on MTV-style flash and short on true educational value. The best defense against commercially sponsored television in the schools is organized, informed, and sustained resistance by educators, especially teachers. (MLH)

Sustains the criticism leveled at Whittle Communications' Channel One in the same "Educational Leadership" issue. Problems abound concerning school size, viewing discretion, contractual restrictions, and system inflexibility. Also, schools declining to renew the three-year contract retain neither the satellite dish nor the video…

A survey of students in Channel One and control schools showed that regular viewing of Channel One reinforces materialistic attitudes. Youngsters are bombarded daily with advertising from adolescent-oriented radio stations, magazines, and TV programs outside school. Channel One does provide educators with a excellent opportunity to educate youth…

The article states that television has become a potent influence on learning because it suggests, through commercials and programs, that problems can be resolved instantly, and thus shapes viewers' perceptions of reality. (CD)

All arguments about the 10 minutes of Channel One programming are side issues, including concerns about the bias or superficiality of new coverage, "infotainment" methods, and learning effectiveness. The main issue is the presence of television advertising (commercial persuasion)--aimed at a captive audience of schoolchildren and…

Television and television commercials are an important part of the environment that shapes today's students, and unless teachers recognize this, they will be attempting to teach space-age children using horse and buggy methods. (Author/JG)

Parents and schools teach impulse control, but television says, "If you want it now, you should have it." (Author)

A study of 200 rural Missouri teenagers revealed that this captive audience is hoodwinked by Channel One TV commercials. Some students viewed sportswear commercials as advertisements for athletes. Others mistook certain Pepsi commercials for public-service announcements. Repetition, testimonials, and bandwagon appeals are classic propaganda…

Refutes Joel Rudinow's critique of the Whittle Educational Network, specifically his remarks concerning Channel One's availability, teacher viewing discretion, and commercials. Claims that Channel One has no hidden agenda, but is intended to help teachers dispel teenagers' woeful ignorance of current events, geography, and related subjects. (MLH)

In the probusiness 1980s, marketing and public-relations schemes were characterized as legitimate contributions to the curriculum, helpful teaching aids, or effective school-business cooperation models. By the late 1980s, commercialism in schools had become so rampant that Channel One was regarded as a school-reform proposal. Today, profit-making…

Advertisers spend billions to market so-called educational products, services, and viewpoints to vulnerable young consumers. Budget constraints are forcing educators to accept ads and promotional materials. Several education and consumer-interest groups are developing guidelines for using commercial materials in schools. Consumers Union developed…

Adults cannot adequately prevent their children from observing media messages. Students are actually safer if they are educated about analyzing and assessing unsavory messages for themselves. Appropriate media-literacy pedagogy involves five essential elements: background, tools, deconstruction of media techniques, product evaluation, and original…