Describes the evolution and activities of the Social Science Advisory Panel at NBC (National Broadcasting Company) that brings knowledge about children and television to the production of Saturday morning children's television programs. Highlights include self-regulatory aspects of the panel, issues confronted such as violence and stereotyping,…

This study analyzed four characteristics of political commercials to determine their impact on television viewers' reactions: (1) issue versus image strategies; (2) attack versus support appeals; (3) presence and absence of music; and (4) visual content, either with families or in professional campaign settings. Memory measures and attitudes are…

This replication of a 1969 study surveyed audience attitudes of 274 elderly adults about television and its importance in their lives. The report focuses on the issues of television as entertainment, companionship function, influence of commercials on buying decisions, preferred programing, objectionable programing, and television's portrayal of…

Discusses a model of television interpretation processes regarding the influences of alcohol advertising and describes a study that tested the model with preadolescent at-risk students. Highlights include perceptions of alcohol use at home and on television; social norms; perceived realism of commercials; and intent to drink. (41 references) (LRW)

Develops and tests hypotheses concerning the relationship of different media to psychological outcomes; postulates that print media are related to analytic cognition (reason) and electronic media to syncretic cognition (emotion). Two hundred forty magazine and television advertisements are analyzed in terms of attributes and reactions they invoke.…