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Liebert, Diane E.; And Others – Journal of Communication, 1977
Descriptors: Children, Expectation, Merchandise Information, Television Commercials
Peer reviewed Peer reviewed
Feldman, Shel; And Others – Journal of Communication, 1977
Descriptors: Children, Parent Attitudes, Parent Influence, Surveys
Peer reviewed Peer reviewed
Fuenzalida, Valerio – Journal of Communication, 1988
Describes the history of the Chilean TV system, focusing on the quantitative and qualitative decline that resulted from the 1973 change of government. Suggests that the current trend toward a return to a representative democracy may help revitalize Chilean TV. (ARH)
Descriptors: Foreign Countries, Government Role, Programing (Broadcast), Television
Peer reviewed Peer reviewed
Aufderheide, Pat – Journal of Communication, 1986
Asserts that music videos, rooted in mass marketing culture, are reshaping the language of advertising, affecting the flow of information. Raises question about the society that creates and receives music videos. (MS)
Descriptors: Marketing, Music, Popular Culture, Television
Peer reviewed Peer reviewed
Robertson, Thomas S.; Rossiter, John R. – Journal of Communication, 1977
Descriptors: Children, Males, Responses, Television Commercials
Peer reviewed Peer reviewed
Burr, Pat; Burr, Richard M. – Journal of Communication, 1977
Descriptors: Children, Merchandise Information, Responses, Surveys
Peer reviewed Peer reviewed
Kaufman, Lois – Journal of Communication, 1980
Presents a study identifying, analyzing, and describing messages on prime-time network television related to food, eating behavior, and ideal body image. Program content and commercials studied present conflicting messages: (1) that we eat in ways almost guaranteed to make us fat, and (2) that we strive to remain too slim. (JMF)
Descriptors: Attitudes, Behavior, Commercial Television, Eating Habits
Peer reviewed Peer reviewed
O'Donnell, William J.; O'Donnell, Karen J. – Journal of Communication, 1978
Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)
Descriptors: Advertising, Mass Media, Sex Role, Sex Stereotypes
Peer reviewed Peer reviewed
Feingold, Paul C.; Knapp, Mark L. – Journal of Communication, 1977
Descriptors: Adolescents, Attitudes, Behavioral Science Research, Drug Abuse
Peer reviewed Peer reviewed
Atkin, Charles; Heald, Gary – Journal of Communication, 1977
Descriptors: Children, Food, Merchandise Information, Television Commercials
Peer reviewed Peer reviewed
Greenberg, Bradley S.; Brand, Jeffrey E. – Journal of Communication, 1993
Examines the effects on students of watching "Channel One." Finds a direct effect in that those who watch a television news show in the classroom learn more news and want to buy more of the products they see advertised than those who are not exposed to the program. (RS)
Descriptors: Mass Media Effects, Secondary Education, Television Commercials, Television Research
Peer reviewed Peer reviewed
Kaid, Lynda Lee; Johnston, Anne – Journal of Communication, 1991
Analyzes 830 television spots from 8 presidential campaigns. Shows that the "negativism" charged to the 1988 campaign is actually at the same level as the two previous campaigns. Finds that what tends to differentiate negative from positive ads is not party or incumbency but a more frequent appeal to voters' fears. (PRA)
Descriptors: Higher Education, Political Attitudes, Political Campaigns, Public Opinion
Peer reviewed Peer reviewed
Marecek, Jeanne; And Others – Journal of Communication, 1978
Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)
Descriptors: Advertising, Credibility, Females, Mass Media
Peer reviewed Peer reviewed
Sheikh, Anees A.; Moleski, L. Martin – Journal of Communication, 1977
Descriptors: Behavioral Science Research, Children, Family Problems, Family Relationship
Peer reviewed Peer reviewed
And Others; Welch, Renate L. – Journal of Communication, 1979
Examines forms of communication used in commercials to convey social stereotypes. (Forms refer to production techniques such as level of action or movement, pacing, camera techniques, and auditory features.) (PD)
Descriptors: Advertising, Childrens Television, Females, Males
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