Descriptor
Source
| Media and Methods | 5 |
Author
| Burmester, David | 1 |
| Cherow, Renee | 1 |
| Geiser, Patricia | 1 |
| Geller, Robert | 1 |
| McGarvey, Jack | 1 |
| Schrank, Jeffrey | 1 |
Publication Type
| Guides - Classroom - Teacher | 2 |
| Journal Articles | 2 |
| Information Analyses | 1 |
Education Level
Audience
| Practitioners | 2 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Burmester, David – Media and Methods, 1973
Examines various ways the mass media, especially television, deceives the public through the manipulation of language. (RB)
Descriptors: Bibliographies, Multimedia Instruction, Propaganda, Secondary Education
Geiser, Patricia – Media and Methods, 1981
Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…
Descriptors: Classroom Techniques, English Instruction, Learning Activities, Production Techniques
Geller, Robert; Cherow, Renee – Media and Methods, 1972
Descriptors: Cable Television, Communication Problems, Consumer Economics, Information Dissemination
Schrank, Jeffrey – Media and Methods, 1973
Descriptors: Annotated Bibliographies, Cultural Images, English Education, Instructional Materials
McGarvey, Jack – Media and Methods, 1980
Argues that television advertising is now the most powerful language in existence. Provides a "TV advertising test" to prove the point and outlines a unit designed to make students aware of the language of television commercials while improving their writing and thinking skills. (FL)
Descriptors: Critical Thinking, Language Role, Language Usage, Persuasive Discourse
