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Direct linkLi, Lean Mei – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2011
Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps…
Descriptors: Television Commercials, Foreign Countries, Television, Information Technology
