One of the staple components of "Sesame Street" over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive…

Discusses the pros and cons of banning television advertising from children's television. (CM)

The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.

Presents the view that activist groups whose attitude is that television advertising is bad for children are scaring off the advertisers and making it difficult for positive children's programs to obtain funding. (SS)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…

Differences in formal aspects of television commercials aimed at boys and those aimed at girls were investigated. Formal attributes were defined as production techniques such as action, pace, visual effects, dialogue and narration, background music and sound effects. Two aspects of content were also examined: aggressive behavior and the gender of…

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Compares the experience of television watching, especially by young children, with that of drug-taking in that both actions serve to remove children from their environment and both are basically passive states. Discusses the issues of television violence and advertising. (BR)

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

Reviews developments in the television industry in Australia with specific reference to children's television. Advertising regulations and research and publications related to children's television are also noted. (RAO)

A statement by the chairman of the subcommittee, Representative Edward J. Markey opened this hearing on H.R. 1677, the Children's Television Act of 1989, a bill which would require the Federal Communications Commission to reinstate restrictions on advertising during children's television, to enforce the obligation of broadcasters to meet the…

The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…

This paper presents a redefinition of the term "television," examines problems of determining the effects of television on children, reviews research on possible effects of TV on children, and concludes by focusing on prosocial, educational programming. The argument is made that because we are immersed in the phenomenon of television, we…

Reviews existing Canadian television networks, their hours of programing and amount of Canadian content, then focuses on programing for children including advertising regulations. Growing interest in television research on cognitive and achievement patterns is cited. (RAO)