Saturday children's television programming in Boston was monitored and videotaped so that the content could be analyzed for a study to gather data relevant to content and commercial practices. Some of the major findings were that overall, about 77 percent of time is devoted to program content and 23 percent to announcements of various kinds; that…

Broadcasters and advertisers can be encouraged to respond to the needs of children, but significant progress in the area of children's television requires the support of citizens throughout the country. (Author)

Contends that the negative qualities of prime-time television are the impersonal products of the economics of commercial broadcasting. (GT)

An analysis of advertising on children's television programs shows that more than half were male-dominant ads and fewer than one-seventh were female dominated. Female roles were almost entirely dependent and passive. (LS)

In a study that included nonverbal measures, young children indicated little understanding of the selling intent of commercials. Researchers interested in advertising effects on children are urged to consider the necessity and desirability of improved nonverbal measures in dealing with a subject population with limited language facility.…

A study of attitudes of government spokesmen, industry spokesmen, and consumer groups toward advertising on children's television programs. (LS)

Examines the integration of advertising messages within early single-sponsor television programs from the 1950s. (MM)

Discusses, in general terms, how to survive in a hostile environment, how to work out a life for yourself when you're living in a highly urbanized, technological age in an institutionally-dominated society and culture. (TO)

This paper is a report of two studies which were conducted on children's television. The first, "Saturday Children's Television," is a content analysis of programming and advertising matter on four Boston commercial TV stations. The second, "Romper Room, An Analysis," focuses on that program's commercial practices. The first…

An analysis of commercials on children's television programs shows that, with the advent of guidelines, some changes have been made, particularly in relation to vitamins, minerals, foods, and toys. Presentation techniques however contain increasing sex stereotyping and decreased presence of racial minorities. (LS)

A mail survey of commercial television stations nationwide was conducted to determine if stations as a whole are accepting program length commercials (whose airing was deregulated by the Federal Communications Commission (FCC) in 1984). Sales managers at 482 of 769 commercial television stations responded to the questionnaire. Results indicated…

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…

A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Places Channel One controversy in broader context of commercialization of youth culture during past 20 years. Changes in child-oriented TV market since mid-1970s include rise of independent stations and cable networks, introduction of program-length commercials, and proliferation of new products aimed at children. Targeting marketing to child…