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Direct linkVavra, Sandra, Ed.; Spencer, Sharon L., Ed. – IAP - Information Age Publishing, Inc., 2011
This book offers ideas that secondary teachers, university content faculty, and teacher educators can use to challenge traditional literacy practices and demonstrate creative, innovative ways of incorporating new literacies into the classroom, all within a strong theoretical framework. Teachers are trying to catch up to the new challenges of the…
Descriptors: Literacy Education, Teaching Methods, Writing Instruction, Film Production
Peer reviewedRudinow, Joel – Educational Leadership, 1990
Whittle Communications' vaunted Channel One, a news and information station for high school audiences, is long on MTV-style flash and short on true educational value. The best defense against commercially sponsored television in the schools is organized, informed, and sustained resistance by educators, especially teachers. (MLH)
Descriptors: Adolescents, Commercial Television, Educational Technology, Mass Media Effects
Peer reviewedRudinow, Joel – Educational Leadership, 1990
Sustains the criticism leveled at Whittle Communications' Channel One in the same "Educational Leadership" issue. Problems abound concerning school size, viewing discretion, contractual restrictions, and system inflexibility. Also, schools declining to renew the three-year contract retain neither the satellite dish nor the video…
Descriptors: Commercial Television, Mass Media Effects, School Business Relationship, Secondary Education
Peer reviewedHoynes, William – Journal of Curriculum and Supervision, 1998
Describes the types of stories that Channel One covers and the characteristics and configuration of its news sources. Focusing mostly on anchor personalities and politicians, Channel One news serves as a promotional vehicle for itself and youth culture, providing a friendly environment for controversial product advertisements. Such dramatic and…
Descriptors: Advertising, Commercial Television, Marketing, Moral Values
Peer reviewedRank, Hugh – English Journal, 1992
Argues that Channel One has brought about a serious escalation of commercialism in the classroom because of three common and incorrect assumptions--that ads are neither significant, effective, nor harmful. (PRA)
Descriptors: Educational Television, Persuasive Discourse, Propaganda, Secondary Education
Burmester, David – Media and Methods, 1973
Examines various ways the mass media, especially television, deceives the public through the manipulation of language. (RB)
Descriptors: Bibliographies, Multimedia Instruction, Propaganda, Secondary Education
Peer reviewedGreenberg, Bradley S.; Brand, Jeffrey E. – Educational Leadership, 1994
A survey of students in Channel One and control schools showed that regular viewing of Channel One reinforces materialistic attitudes. Youngsters are bombarded daily with advertising from adolescent-oriented radio stations, magazines, and TV programs outside school. Channel One does provide educators with a excellent opportunity to educate youth…
Descriptors: Adolescents, Consumer Education, Secondary Education, Student Reaction
Peer reviewedGreenberg, Bradley S.; Brand, Jeffrey E. – Journal of Communication, 1993
Examines the effects on students of watching "Channel One." Finds a direct effect in that those who watch a television news show in the classroom learn more news and want to buy more of the products they see advertised than those who are not exposed to the program. (RS)
Descriptors: Mass Media Effects, Secondary Education, Television Commercials, Television Research
McCafferty, John J. – Scholastic Editor Graphics/Communications, 1973
Presents an interview with former Federal Communications Commissioner, Lee Loevinger, who feels more people should recognize that the advertising field has made great strides in self-regulation in recent years. (RB)
Descriptors: Advertising, Federal Legislation, Interviews, Persuasive Discourse
Peer reviewedBurmester, David – English Journal, 1984
Argues that video courses must teach students not only to make intelligent viewing choices but to sift truth from suggestion in commercials, to avoid mindless acceptance of television's versions of appropriate sex roles, and to examine the values promoted in television programs. Suggests a number of books for media study. (MM)
Descriptors: Programing (Broadcast), Secondary Education, Sex Bias, Television
Pritchett, Elaine H. – C.S.P.A.A. Bulletin, 1973
Describes a journalism class which produced and recorded a newscast complete with commercials. (RB)
Descriptors: Educational Television, Instructional Materials, Journalism, Programing (Broadcast)
Geiser, Patricia – Media and Methods, 1981
Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…
Descriptors: Classroom Techniques, English Instruction, Learning Activities, Production Techniques
Download full textWashington Office of the State Superintendent of Public Instruction, Olympia. – 1991
This document presents the results of a mandated study of commercialism in the schools carried out by Washington State's Office of the Superintendent of Public Instruction. The study was prompted by the issues surrounding Channel One, a 12-minute televised news program designed for secondary school students that includes 2 minutes of commercials.…
Descriptors: Advertising, Commercial Television, Educational Policy, Intermediate Grades
Peer reviewedGibson, Walker – English Journal, 1975
Advertising copy should be given classroom attention in literary as well as moral terms. (JH)
Descriptors: Advertising, Commercial Art, Commercial Television, Discourse Analysis
Rank, Hugh – 1984
Recognizing the proliferation of persuasive language in advertising and in politics, this guide explains how to analyze political language for its persuasive techniques and why it is important to do so. The first chapter of the book provides a rationale for analyzing persuasion, and an overview of the book. The remaining chapters explore various…
Descriptors: Advertising, Discourse Analysis, Higher Education, Persuasive Discourse
