Contends that the negative qualities of prime-time television are the impersonal products of the economics of commercial broadcasting. (GT)

The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.

A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Our paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly actual today, as the children of today, who grow up in front of the TV will be the consumers of tomorrow. The perpetual growth of consuming and gathering material goods is not serving the sustainable development.…

Indicates that between 30 and 60 percent of the television viewers engage in a number of extra activities during commerical breaks. (RB)

This report, the fourth in a series of six reports on television advertising and children, describes attitudes toward children's television advertising held by industry executives, government officials, and consumer critics. The accuracy with which each group perceives the positions of the other parties involved is also assessed. Data were…

Compares the experience of television watching, especially by young children, with that of drug-taking in that both actions serve to remove children from their environment and both are basically passive states. Discusses the issues of television violence and advertising. (BR)

The Federal Communications Commission (FCC) Report and Policy Statement on Children's Television Programs summarizes the findings of a series of hearings held in response to a petition of Action for Children's Television (ACT), urging that the FCC prohibit sponsorship and commercials in children's programing, forbid product mention by program…

On the average, it is not until the age of eight or nine that children begin to develop a realistic understanding of commercials. By that time, they have been TV watchers for five or six years. (Author)

A total of 545 middle-class White boys and girls having an average age of 10.67 years completed a 28-item scale after viewing a television commercial. Factor analysis yielded two interpretable factors: "entertainment" and "irritation-boredom." Related issues and their ethical implications are discussed. (Author/RH)

This paper addresses the issue of non-prescription drug commercials appearing on commercial television and the impact that they have on children. Self-regulatory standards set by the National Association of Broadcasters are cited, and research concerning children and drug commercials is discussed. A brief bibliography is attached. (RAO)

In Western societies, television has transformed the life, culture, and points of reference of the child. Its particular sphere of influence is the child's play culture. This play culture is not hermetic: it is very oriented toward manipulation; has a symbolic role as a representational medium; evolves along with the child; has a certain amount of…