The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…

This paper presents a redefinition of the term "television," examines problems of determining the effects of television on children, reviews research on possible effects of TV on children, and concludes by focusing on prosocial, educational programming. The argument is made that because we are immersed in the phenomenon of television, we…

This text contains the transcript of a one-day hearing of the Senate Committee on Commerce held in Salt Lake City to collect views on the impact of television on children. It consists of 19 testimonies, and additional articles, letters, and statements introduced into the record. (EMH)

Combining two issues significant in contemporary broadcasting--the influence of television on children and the role of women as portrayed by the media, this study analyzed the image of female children in 294 television commercials shown from eight in the morning until noon every Saturday from November 10, 1973, until December 8, 1973. Although the…

Research investigated parents' opinions about children's television (TV). Questionnaire respondents were mainly parents of children ages 2-6; mothers outnumbered fathers 9:1. Results included the findings that children watched TV an average of three hours a day; this varied little throughout the country and between those viewing Public…

Children's commercial television is criticized for overcommercialization, an excess of portrayed violence, and a lack of characterization of women, racial minorities, and handicapped persons. (BRT)

A collection of ideas from K-8 teachers for developing concepts and skills using television programs and commercials. (SJL)

Discerns issues of the 1980 presidential primary campaigns through content analysis of issues presented in televised political spot advertisements created for nine presidential primary candidates. Results indicate Democrats were most concerned with the economy, energy, foreign policy, and national security, while Republicans focused on federalism…

Presents the observations of eight psychiatrists after watching an evening of commercial television. (RB)

Presents a study identifying, analyzing, and describing messages on prime-time network television related to food, eating behavior, and ideal body image. Program content and commercials studied present conflicting messages: (1) that we eat in ways almost guaranteed to make us fat, and (2) that we strive to remain too slim. (JMF)

Reviews existing Canadian television networks, their hours of programing and amount of Canadian content, then focuses on programing for children including advertising regulations. Growing interest in television research on cognitive and achievement patterns is cited. (RAO)

Presents evidence supporting the position that television viewing can have harmful effects on children. (IRT)

Educators have done far too little to prepare students to protect themselves from the persuasions of advertisers and politicians. (JH)

Programs aimed at analyzing the propaganda techniques of television commercials need to be developed by the schools. (JH)

A study investigated the trend of current U.S. television commercial informativeness by comparing the results with Alan Resnik and Bruce Stern's previous benchmark study conducted in 1977. A systematic random sampling procedure was used to select viewing dates and times of commercials from the three national networks. Ultimately, a total of 550…