This report provides transcripts of two hearings held 6 months apart before a subcommittee of the House of Representatives on three bills which would require the Federal Communications Commission to reinstate restrictions on advertising on children's television programs. The texts of the bills under consideration, H.R. 3288, H.R. 3966, and H.R.…

In this series of National Public Radio interviews, individuals from education and television broadcasting discuss the use and abuse of television by schools and the influence of television on children in home viewing. It is asserted that television is and will continue to be watched, and therefore it is necessary to learn how to deal with it. By…

In his remarks delivered at the Second National Symposium on Children and Television, Federal Communications Commissioner Nicholas Johnson charges that television is not adequately serving those 20 million Americans under the age of five. He scores the networks for the inane, if not actually harmful, nature of their programming and for the…

All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing…

This collection of 25 papers and panels presented at the 1971 Engineering Conference of the National Association of Broadcasters surveys recent technical developments in the field. At least four of these papers are relevant to education. "Everything You Wanted to Know About Cartridge Machines--But Were Afraid to Ask" describes improvements in…

The 1972 broadcasting yearbook provides complete information about the broadcast industry. An opening section offers a television (TV) directory, various TV statistics, such as demographics, distributions, sales, and rankings, which can be used for market strategies, and other useful information for those involved in communications. A section on…

Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

In this interview, Peggy Charren, the founder and president of Action for Children's Television (ACT), talks about the organization's concerns, goals, and activities, as well as its effect on television programing and commericals intended for children. (Editor/SJL)

Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)

The issue of whether to "standardize" or "specialize" in international advertising campaigns is important because it may help determine whether each audience should be addressed separately or whether advertising agencies should attempt to address the collective global consumer. Print and television advertisements for American…

The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…

This study reports a content analysis designed to investigate the nature of minority portrayals and cross-racial relationships on television programs and commercials during 1987. The sample of television analyzed included 72 hours of programing and advertisements obtained from Cornell's HDTV Archive. Program characters with speaking lines, and…

The question of why advertisements for contraceptives are not shown on television in the United States is explored in this paper. The statement is made that although television is permeated with sex, network broadcasters steadfastly ban contraceptive advertising from the airways on the grounds that they do not want to alienate or offend viewers.…

This guide in English and Spanish provides information for teachers concerning the roles assigned to women in television, and the stereotypes on which these roles are based. The guide contains a pre-test and a post-test to measure the user's awareness of sexual stereotyping. Four object lessons examine: (1) the traditional role of women on…