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Caeton, Daniel A. – Bulletin of Science, Technology and Society, 2007
Through a critique of the rhetorical configurations of identity theft, this article contributes to the emerging body of theory contending with the social effects of digital information technologies (DIT). It demonstrates how the politics of fear manipulate technosocial matrices in order to derive consent for radical changes such as the…
Descriptors: Internet, Television Commercials, Information Technology, Crime
Guy, Talmadge C. – New Directions for Adult and Continuing Education, 2007
This chapter focuses on how popular culture can be incorporated into adult classrooms to critically examine the ways in which race, class, and gender identities are constructed in the mass media.
Descriptors: Mass Media, Popular Culture, Advertising, Television Commercials
Barcus, F. Earle – 1971
Saturday children's television programming in Boston was monitored and videotaped so that the content could be analyzed for a study to gather data relevant to content and commercial practices. Some of the major findings were that overall, about 77 percent of time is devoted to program content and 23 percent to announcements of various kinds; that…
Descriptors: Cartoons, Children, Commercial Television, Programing (Broadcast)

Johnson, Jean – National Elementary Principal, 1977
Broadcasters and advertisers can be encouraged to respond to the needs of children, but significant progress in the area of children's television requires the support of citizens throughout the country. (Author)
Descriptors: Children, Citizen Participation, Commercial Television, Programing (Broadcast)

Bagdikian, Ben H. – ETC: A Review of General Semantics, 1977
Contends that the negative qualities of prime-time television are the impersonal products of the economics of commercial broadcasting. (GT)
Descriptors: Commercial Television, Economic Factors, Stereotypes, Television Commercials

Verna, Mary Ellen – Journal of Broadcasting, 1975
An analysis of advertising on children's television programs shows that more than half were male-dominant ads and fewer than one-seventh were female dominated. Female roles were almost entirely dependent and passive. (LS)
Descriptors: Children, Commercial Television, Content Analysis, Sex Stereotypes
Faulkner, T. Ray – Journal of Physical Education and Recreation, 1979
The role of dance in television and movies is discussed in terms of entertainment, enhancement of the production, and providing employment opportunities. (JMF)
Descriptors: Dance, Films, Television, Television Commercials
Charren, Peggy; Keeshan, Bob – Instructor, 1979
Discusses the pros and cons of banning television advertising from children's television. (CM)
Descriptors: Censorship, Childrens Television, Television Commercials
Punyanunt-Carter, Narissra Maria; Carter, Stacy L. – Journal of the American Academy of Special Education Professionals, 2009
The paper discusses the importance of prosocial behavior from the media and its effects on children. The paper reviews several research studies on prosocial and media on children. The paper also offers implications and limitations dealings with prosocial behavior and media on children.
Descriptors: Children, Prosocial Behavior, Mass Media Effects, Literature Reviews

Macklin, M. Carole – Journal of Consumer Affairs, 1985
In a study that included nonverbal measures, young children indicated little understanding of the selling intent of commercials. Researchers interested in advertising effects on children are urged to consider the necessity and desirability of improved nonverbal measures in dealing with a subject population with limited language facility.…
Descriptors: Advertising, Commercial Television, Comprehension, Nonverbal Communication

Culley, James D.; And Others – Journal of Broadcasting, 1976
A study of attitudes of government spokesmen, industry spokesmen, and consumer groups toward advertising on children's television programs. (LS)
Descriptors: Attitudes, Broadcast Industry, Children, Commercial Television

Hay, James – Journal of Film and Video, 1989
Examines the integration of advertising messages within early single-sponsor television programs from the 1950s. (MM)
Descriptors: Commercial Television, Content Analysis, Programing (Broadcast), Television Commercials
Yoder, Janice D.; Christopher, Jessica; Holmes, Jeffrey D. – Psychology of Women Quarterly, 2008
Content analyses of television advertising document the ubiquity of traditional images of women, yet few studies have explored their impact. One noteworthy exception is the experiment by Geis, Brown, Jennings, and Porter (1984). These researchers found that the achievement aspirations of controls and women exposed to traditional images were lower…
Descriptors: Scripts, Television Commercials, Females, Gender Discrimination
Angulo, A. J.; Green, Susan K. – Innovative Higher Education, 2007
This study examined perceptions of college of education students and their experiences with Channel One, a privately-owned news service used in public education. Given that about one-third of middle and high schoolers in the US view the broadcast every school day, the authors surveyed 172 freshmen to discern their views and attitudes toward…
Descriptors: Preservice Teacher Education, Elementary Secondary Education, Public Education, Student Teacher Attitudes

Johnson, Nicholas – ETC: A Review of General Semantics, 1974
Discusses, in general terms, how to survive in a hostile environment, how to work out a life for yourself when you're living in a highly urbanized, technological age in an institutionally-dominated society and culture. (TO)
Descriptors: Commercial Television, Mass Media, Publicize, Semantics